[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-\u002Fblog\u002Fwelcome":3},{"id":4,"title":5,"author":6,"body":7,"date":80,"description":81,"draft":82,"extension":83,"image":84,"meta":85,"navigation":86,"path":87,"seo":88,"stem":89,"tags":90,"__hash__":93},"blog\u002Fblog\u002F1.welcome.md","Welcome to Lugugul's New Home","Chelsea Huang",{"type":8,"value":9,"toc":73},"minimark",[10,14,17,20,25,28,31,38,44,50,54,57,60,64,67,70],[11,12,13],"p",{},"Some studios are planned. Lugugul was grown.",[11,15,16],{},"In March 2024, I stepped back from a 16-year career in product design — not because I was burnt out, but because I wasn't ready to stop learning. I called it a sabbatical. What it turned into was a year of building new lenses: reading deeply into behavioral psychology and investment strategy, pushing into bouldering, and building real things with GenAI tools I hadn't touched before.",[11,18,19],{},"Somewhere in that year, Lugugul quietly took root.",[21,22,24],"h2",{"id":23},"what-lugugul-is","What Lugugul Is",[11,26,27],{},"Lugugul is a design and product consulting studio — my studio. It's where 16 years across 7+ industries converge into focused, independent work: financial operations, cybersecurity, marketplace platforms, enterprise software, and everything in between.",[11,29,30],{},"Three things live here:",[11,32,33,37],{},[34,35,36],"strong",{},"Product & Design Consultancy."," I work with teams on the hard parts — the unclear brief, the tangled workflow, the product that almost works. I specialize in complex B2B systems where both design craft and systems thinking are required in equal measure.",[11,39,40,43],{},[34,41,42],{},"Brand Strategy."," Some projects need more than a screen redesign. They need a clear story, a name that sticks, and an identity that travels. I can help you find and shape that.",[11,45,46,49],{},[34,47,48],{},"Domain Portfolio."," Over the years I've registered domain names the way some people collect books — because I believe a great name is half the brand. A curated selection is available to buy or lease here.",[21,51,53],{"id":52},"the-name","The Name",[11,55,56],{},"Lugugul doesn't translate simply. It's not supposed to. The logo mark is a bookflower — a bloom that unfolds from the pages of accumulated knowledge. The name carries a quiet, botanical persistence.",[11,58,59],{},"It grows on you. Like the best identities do.",[21,61,63],{"id":62},"whats-next","What's Next",[11,65,66],{},"This site is the new home. From here I'll be writing about design, product thinking, and the occasional observation from the intersection of craft and strategy.",[11,68,69],{},"If you have a project in mind — or just want to talk — I'd love to hear from you.",[11,71,72],{},"— Chelsea",{"title":74,"searchDepth":75,"depth":75,"links":76},"",2,[77,78,79],{"id":23,"depth":75,"text":24},{"id":52,"depth":75,"text":53},{"id":62,"depth":75,"text":63},"2026-04-01","A design studio, a domain portfolio, and a deliberate next chapter — by Chelsea Huang.",false,"md",null,{},true,"\u002Fblog\u002Fwelcome",{"title":5,"description":81},"blog\u002F1.welcome",[91,92],"announcement","founder","oNocqzvD54Hc8dFTiwXwhoyyDAWMcdmjJiJJYX1qHo8"]